OBJECTIVE

As a designer, I had the opportunity to create the brand identity for MAWZOON, Bahrain's premier tea destination. The objective was to capture the brand's vision of blending simplicity, creativity, and tradition while fostering a vibrant community of tea lovers.

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The challenge was to merge modern aesthetics with traditional elements, reflecting both the innovative and mindful approach of the brand while staying rooted in Arab culture.

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The goal was to create a visually cohesive identity that feels minimal, elegant, and inviting while resonating with both contemporary and traditional audiences.

SOLUTION

1

Conceptual Direction

‍My initial goal was to create a brand identity that marries modern design principles with the richness of traditional Arab culture. I envisioned an identity that would reflect MAWZOON’s values of simplicity, quality, and authenticity, appealing to both local and broader Arab audiences.

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2

Incorporating Traditional Elements

‍I drew inspiration from Arab cultural motifs and patterns, subtly integrating them into the design. These traditional elements helped establish a sense of timelessness, connecting the brand to its cultural roots in a respectful yet understated way.

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3

Color Palette Selection

‍The color palette was carefully chosen to evoke warmth and authenticity, utilizing earthy tones to create a grounded feel. I added contemporary accents to give the brand a fresh look that complements its modern approach to tea.

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4

Typography Fusion

For the typography, I combined modern fonts with Arabic script, carefully balancing heritage with innovation. This approach allowed the brand to maintain cultural relevance while embracing a contemporary visual style.

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5

Process Stage

‍Throughout the design process, I explored various combinations of patterns, colors, and typefaces to ensure harmony between the traditional and modern elements. Each iteration was refined to align with MAWZOON’s values and visual storytelling goals.

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6

Final Brand Identity

‍The completed identity for MAWZOON captures a unique blend of modern minimalism and traditional Arab influences, enhancing the tea experience by visually bridging the past and present. The brand’s design resonates with a wider Arab audience, creating a memorable and culturally meaningful connection for customers.